ANNUAL TARGET SUMMARY
Core Collection — 400–480 units → ~€1.2M
Lucaz Re:born — 130–180 units → ~€800K
Total Annual Target: 530–660 units → ~€2M
This model assumes:
– Evergreen catalogue
– Controlled volume
– Margin-positive customisation
– No reliance on mass sales
– B2B-weighted distribution
CATALOGUE SCOPE & PRODUCT MIX
To support the above structure, a tightly curated range is planned:
Core Collection
10–15 product types across finishes
3–6 lighting typologies
3–5 furniture pieces
2–3 objects
Lucaz Re:born
7–10 product types
2–3 lounge chairs
2–3 chairs
1–2 sofas/daybeds
1 table or object form
Editions tied to IP acquisitions
The focus is depth, not breadth. Volume is generated through refinement and repeat specification — not SKU expansion.
THREE-YEAR PROJECTION
Year 1 (Months 0–12)
Foundation, IP acquisition, prototyping, compliance
Projected Revenue: €0
Year 2 (Months 12–24)
Website launch, early trade placements, selective production
Projected Revenue: €400,000 – €750,000
Year 3 (Months 24–36)
Gallery placements, reorder cycles, Re:born scaling
Projected Revenue: €1,000,000 – €1,500,000
Full €2M stabilisation expected in Years 4–5.
POSITIONING LOGIC
This financial model supports:
– Depth over breadth
– Scalability without dilution
– Margin built into typology structure
– IP as a revenue multiplier
– Stability over velocity
Lucaz Design is structured for controlled growth — not speculative acceleration.
Appendix E outlines how this commercial model maps to funding rounds, investor alignment, and capital deployment across both product arms.
Price Positioning & Commercial Logic Lucaz Design | Investor Briefing Supplement
Overview
Lucaz Design operates at the intersection of authorship, technical integrity, and long-term commercial viability. Pricing is not determined by cost alone, but by strategic alignment between:
– High-quality materials and artisanal production
– Repeatable systems without compromising detail
– Market positioning within global high-end design
– Relationships with trade partners, collectors, and institutions
This is neither gallery-exclusive pricing nor mass-market distribution. The objective is to balance scalability with integrity.
RETAIL PRICING FRAMEWORK
(Estimated retail ranges by typology and product arm)
Core Collection
Lighting (wall, table, floor, ceiling): €1,500 – €4,500
Tables (dining, side): €4,000 – €9,000
Shelving & Systems: €3,500 – €7,500
Objects (mirrors, trays, sculpture): €900 – €3,000
Signature / Large Works: €10,000+
Lucaz Re:born
Lounge Chairs: €4,500 – €8,500
Chairs (dining, side): €3,500 – €6,500
Sofas / Daybeds: €7,500 – €12,000+
Limited Editions / Reissued Icons: €12,000+
Prices reflect positioning in Paris, London, New York, Miami, and Dubai — markets attuned to narrative, provenance, and material quality. Final pricing will vary based on material, finish, and sales channel.
REVENUE MODEL — ALIGNED WITH €2M TARGET
Lucaz Design’s first operational stabilisation milestone is approximately €2 million in annual turnover within four to five years of market entry. At this level, the Core Collection is expected to represent the primary revenue base (approximately 60%), with Lucaz Re:born contributing up to 40% once selectively activated and commercially integrated.
Re:born is structured as a phase-two expansion strategy, introduced following the commercial establishment of the Core platform. This sequencing ensures that original authorship defines the brand foundation before IP-led growth is layered into the system.
This milestone represents operational maturity rather than peak capacity. Beyond this point, growth may occur through typology expansion, disciplined IP acquisition, increased geographic penetration, and strengthened trade partnerships.
The model below reflects realistic unit volumes aligned with this target.
CORE COLLECTION — TARGET ~€1M
Blended Average Selling Price: ~€3,200–€3,800
Target Units per Year: 350–430
Example breakdown:
Lighting — Avg €3,000 · 180–220 units
Tables & Systems — Avg €6,000 · 40–60 units
Objects — Avg €1,800 · 120–150 units
Signature / Large Works — Avg €10,000 · 5–10 units
This mix produces approximately €900,000 – €1,100,000 annually once established.
The structure prioritises lighting and objects as volume anchors, with furniture and signature works providing margin depth rather than scale dependency.
LUCAZ RE:BORN — TARGET ~€1M
Blended Average Selling Price: ~€5,000–€7,000
Target Units per Year: 180–230
Example breakdown:
Lounge Chairs — Avg €6,500 · 60–80 units
Dining / Side Chairs — Avg €5,000 · 60–80 units
Sofas / Daybeds — Avg €9,000 · 20–30 units
Limited Editions / Icons — Avg €12,000 · 10–20 units
This produces approximately €900,000 – €1,100,000 annually once in stable production.
Re:born carries higher per-unit margins due to IP leverage and lower design development cost relative to Core.
