Go-To-Market Plan
DIGITAL PLATFORM
The primary hub will be www.lucaz.design — conceived as a curated digital environment rather than a transactional storefront. The platform functions as a point of access and immersion, supporting both commercial dialogue and editorial depth.
Key features include:
– Access to the Core Collection and Lucaz Re:born
– Technical specifications and pricing available on request
– Made-to-order configuration for selected materials and finishes
– Editorial storytelling around material, process, and provenance
SALES CHANNELS
Initial momentum will be driven through three focused sales avenues:
Architects & Interior Designers
Supplying precise, architecturally integrated pieces for residential, hospitality, and cultural projects.
Selected Galleries & Showrooms
Partnerships with institutions that value material intelligence, curatorial discipline, and long-term relevance — both physical and digital.
Commissioned Environments & Limited Systems
Author-led commissions where Lucaz Design develops complete lighting or object systems for specific sites or clients — operating as the primary design authority rather than as a downstream supplier.
PR & VISIBILITY
Lucaz Design prioritises selective exposure over broad visibility. Public-facing activity will prioritise credibility, industry relevance, and long-term placement over short-term exposure.
This includes:
– Editorial coverage within design, architecture, and cultural media
– Collaborations with stylists, set designers, and design-led venues
– Presence at carefully chosen international fairs (PAD, ICFF, Maison & Objet, among others)
Social platforms, particularly Instagram, will operate as a visual archive and point of reference — material-led, composed, and consistent with the studio’s wider language — rather than as a direct sales channel.
COLLABORATIONS & SITE-SPECIFIC WORK
Collaborations with aligned artisans, chefs, hoteliers, and architects allow Lucaz Design to operate within lived environments in a way that tests proportion, material, and atmosphere in use. A lamp in a restaurant, a mirror in a hotel room, a table in a gallery — each becomes a point of encounter where the work is experienced through function rather than display.
These projects are not conceived as marketing gestures, but as extensions of the design language into real contexts.
Lucaz Design will enter the market through a carefully paced, multi-channel strategy designed to balance visibility with control. The objective is not rapid scale, but durable positioning within the circles where design is specified, collected, and evaluated.
